Google’s Ad personalisation page is a useful insight into the type of person Google thinks you are. Google’s dedicated YouTube History page shows all your activity and allows you to toggle whether your YouTube search and watch history is on or off. But Google also tracks your YouTube search history. If you’re not keen on this, you can turn off your location history through the Your data in YouTube page. If you’re at home, it’ll use your IP address. If you don’t, it’ll identify your location by the access points you utilise to get connected to the internet. If you’re on your phone, and have location switched on, it’ll use your GPS data.
It gathers this data in different ways depending on the way you’re accessing YouTube. The company cites the example of showing you news videos relevant to where you are in the world. YouTube also uses location data, where available, to present you with tailored recommendations based on videos popular with people nearby you. If you want to break that link, simply log out of one or the other. And it goes without saying that if you’re logged in across all devices, whatever you watch on your laptop or mobile device feeds into the recommendations shown on your YouTube app on TV, and vice versa. If you choose to delete any part of your watch history, it’ll repeat that across all devices on which you’re logged in to YouTube. If you watch YouTube while logged into your account, and you haven’t turned off the YouTube history tracking option – which we’ll show you how to do later – then you’ll see all the YouTube videos you’ve watched, alongside the other ways you interact with Google. You can find out how omnipresent it is by visiting the Data and privacy page of your Google account, or the My Activity page tied to your Google account.
Unsurprisingly, Google’s eyes are omnipresent. Your viewing can reveal your interests, hobbies, likes and dislikes. What you watch on YouTube is highly personal: searching for health advice can reveal your medical history watching political videos may reveal how you intend to vote. Trying to prevent Google from knowing about you is difficult given its ubiquity, but if you want to keep your YouTube habits separate from your banking details, search history and work email, there are some workarounds. It’s also owned by Alphabet, the umbrella company that operates the leading Google search engine, and handles most of our email through Gmail. On average each visitor spends around 20 minutes per day on the site. YouTube is the world’s most visited video-sharing website, and one of the front pages of the internet.
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